maximize potential
increasing sequencing output and capabilities
/ PROJECT NAME
maximize potential
/ ROLE
art direction
graphic design
branding
/ DATE
06/2021
Illumina sought to develop a technology led campaign focusing on current customers and encouraging them to expand their opportunities in the lab with deeper sequencing through more expansible platforms and making newer and more applications accessible to them.
This concept focuses in on the element key to the sequencing process–the scientist. Core to all of the technology, development of methods and creation of applications are the scientists for whom they’re created. Each being a tool of enablement to bring more opportunities and pathways to improve all aspects of your science, your data, and you.
