vnc

#nopatientleftbehind

knowledge is power

/ PROJECT NAME

RET fusion campaign


/ ROLE

visual design


/ DATE

08/2020


/ URL

illumina ret fusion

knowing hidden and rare genomic drivers behind lung cancer unlocks new therapeutic possibilities. key biomarkers, like RET fusions, are being used in precision medicine – redefining cancer treatment.


the goals


/ grow awareness of the RET biomarker to accelerate interest and demand for RET alteration testing and targeted therapies.  


/ create a compelling case for labs to adopt RET alteration testing, even though RET alteration exists in only 2% of newly diagnosed NSCLC patients. however, the new drug therapy is incredibly effective.  


/ create a compelling case for labs to run CGP. most of the tissue will be exhausted if labs run each test separately. CGP can test for all recommended biomarkers in a single test with limited tissue biopsy, so patients with rare alterations will get the testing they need (#nopatientleftbehind).