packaging strategy
genomics in a box
/ PROJECT NAME
packaging design
/ ROLE
visual design
/ DATE
11/2020
with the launch of a brand – and a flagship product to represent it – illumina sought to develop a visual language in their packaging designs to establish a path forward. the solution would become a foundational element for future products representing a 15yr product cycle.
the goals
/ establish a visual strategy to replace legacy designs in line with brand
/ define functional utilization and standardization process tools
